Members of the University of Miami's Delta Phi Epsilon sorority filmed promotional content for Fox Entertainment's Baywatch reboot at Crandon Park on Key Biscayne.

The chapter was one of four sororities nationwide recruited to help launch the trailer for the 12-episode series, which premieres in January 2027, according to a WSVN segment that aired Oct. 16. The sorority members shot TikToks, photos and choreographed dances on the beach, using Dolly Parton's "9 to 5" for their dance routine.

"We are working all together making awesome content, pictures, TikTok, some funny ones, sexy ones and some dances," Delta Phi Epsilon member Camila Goveo said.

Jake Motyl, founder of Campus Launch, the company that organized the collaboration with Fox, called it "one of the largest sorority collabs of all time." Motyl said sorority activations are the strongest way to reach Gen Z audiences. The names of the other three participating sororities were not disclosed in the report.

Fellow member Vivian Amoia said the entire chapter came out to Crandon Park for the shoot. She described the event as a celebration tied to the new Baywatch trailer release.

About the reboot

Fox released the full Baywatch trailer on Oct. 13. The series stars Stephen Amell as Hobie Buchannon, a Baywatch captain following in his legendary father Mitch's footsteps, according to Deadline. Jessica Belkin, Shay Mitchell, Hassie Harrison, Noah Beck, Thaddeus LaGrone and Brooks Nader are among the cast.

Fox Entertainment and Fremantle are co-producing the series, with Matt Nix serving as showrunner. Fox first ordered Baywatch to series in March 2024, but filming did not begin until earlier in 2026, Just Jared reported.

An exact premiere date has not been announced. Episodes will air on Fox and stream on Hulu the following day.